I distinguish three main text objectives. First, your objective could be merely to inform people. A second objective could be to persuade people. You want people to buy your products or to return to your website. You could write a text in order to entertain your audience, for instance by making them laugh or by moving them. These text objectives are not at all mutually exclusive.

I distinguish three main text objectives. First, your objective could be merely to inform people. A second objective could be to persuade people. You want people to buy your products or to return to your website. You could write a text in order to entertain your audience, for instance by making them laugh or by moving them. These text objectives are not at all mutually exclusive.

I distinguish three main text objectives. First, your objective could be merely to inform people. A second objective could be to persuade people. You want people to buy your products or to return to your website. You could write a text in order to entertain your audience, for instance by making them laugh or by moving them. These text objectives are not at all mutually exclusive.